Memes are hard to avoid and often hard to get if you're out of the loop. The internet as a machine of constant re-creation and self-observancy puts the single user in a state of constant cultural associations. Memes, though, often require special knowledge to decode the meaning – if any.
The dissociation series is a personal approach to deliberately produce dissociative artifacts that stand in no obvious or interpretative association. In the course of the development of the series it became obvious that to produce "truly" senseless artifacts is a hard task.